Richard Dawkins on Marketing
Richard Dawkins has some lessons to teach us about marketing.
He makes some really obnoxious statements, calls religious people all sorts of offensive names, and supports legislation that would treat sharing religion with children as a crime. Surely he makes Stalin look like a reasonable chap by comparison.
Now a lot of folks would think that such outrageous idiocy would be tantamount to business suicide, but when the business is selling books, this kind of trollish approach is a recipe for success. Dawkins book is a best seller.
Live and learn, eh?